Why Zambian SMEs Fail in Their First Year
Feb 28, 20266 min read
Analyzing the top 5 reasons why small businesses struggle to survive, and actionable solutions for entrepreneurs.
Read article →Business Strategy • Economics • Market Research
Turning economic insight into business growth decisions.
Final-year Business Administration & Economics student at the University of Zambia. I analyze markets, business models, and economic trends to help teams make smarter decisions.
Open to: Graduate roles • Internships • Research • Consulting
Market & competitor research
Financial & business model analysis
Economic trends simplified for decisions
4+
Case Studies
10+
Insights Articles
3
Research Topics
2
Industries Analyzed
1
Market Report
Featured Case Studies
Real analysis, clear frameworks, actionable recommendations.
Market ResearchTelecom
Zambian Telecom Market Analysis
Competitive landscape analysis of mobile operators and growth opportunities
PESTLEPorter's Five ForcesMarket Research
Read case study StrategyRetail
SME Retail Strategy Review
Business model evaluation and expansion strategy for local retail chain
SWOTBusiness Model CanvasExcel
Read case study EconomicsFMCG
Inflation Impact on Consumer Behavior
Analysis of purchasing patterns during inflationary period in Zambia
Consumer ResearchEconomic AnalysisData Visualization
Read case study What I Write About
Topics I'm known for exploring in depth.
Latest Insights
Thought leadership on business, economics, and strategy.
Understanding Market Entry Barriers in Lusaka
Feb 15, 20265 min read
A practical guide for businesses looking to enter or expand in the Lusaka market.
Read article →How Inflation is Reshaping Zambian Consumer Spending
Feb 1, 20267 min read
Breaking down the real impact of inflation on household budgets and business strategies.
Read article →How I Can Help
Research and strategy services for businesses and founders.
Market Research & Reports
For businesses entering new markets or evaluating competition
- Industry and competitor analysis
- Market sizing and trends
- Consumer insights and recommendations
Business Strategy Breakdown
For founders and teams reviewing their business model
- SWOT and strategy frameworks
- Business model evaluation
- Growth opportunity identification
Pitch Deck / Business Plan Review
For entrepreneurs seeking investment or partnerships
- Financial model review
- Narrative and positioning feedback
- Market validation support
Want a clear view of your market or strategy?
I can help you analyze competitors, pricing, and growth opportunities.
Contact Shekinah